Muntaha Murad
Chantal Fritz —
Strategy Session
Confidential  ·  May 2026
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Prepared exclusively for Chantal Fritz  ·  Muntaha Murad
Strategy Session — Confidential — May 2026
Turning Your Website
Into a Demo Booking
Machine for Belgian
Schools
A conversion architecture, HubSpot integration, and ICT-manager-focused redesign built specifically around how schools make buying decisions.
Wix Patriots
Prepared for Chantal Fritz
Today's Agenda
  1. 01The real conversion problem
  2. 02What your site is missing
  3. 03The system we will build
  4. 04HubSpot integration in detail
  5. 05Homepage redesign section by section
  6. 06Measurable outcomes
  7. 07Investment options
  8. 08What happens next
01
01 / 08
The Diagnosis
Wix Patriots
The Real Problem
Your visitor is not confused.
They are skeptical.

ICT managers in Belgian schools arrive with a problem, a budget to protect, and someone they must justify any purchase to. The site needs to speak to their fears before it speaks to your product.

What ICT Managers Fear
Picking a tool that gets rejected by the board or principal
Implementation that burns their team's time for months
Something that does not fit Belgian school infrastructure
Booking a demo and receiving an aggressive sales call
Pricing that requires five conversations to understand
What Makes Them Book
Proof from a school that looks exactly like theirs
Clarity on what the demo involves before committing
Their language visible before reading a single word
A 15-minute commitment, not a 45-minute pitch
Someone who already understands their constraints

"The job is not to sell them on the first visit. It is to remove every reason not to book the demo."

Core principle — B2B EdTech lead generation
02
02 / 08
The Audit
Wix Patriots
What Is Blocking Conversions Right Now
Six patterns that kill
demo bookings on EdTech sites.

None of these are design problems. They are trust and clarity problems. Each one has a direct, specific fix.

#The ProblemWhat It Costs You
1 Vague hero message ICT managers leave in the first 6 seconds
2 Single CTA buried at the bottom 60% of visitors never scroll far enough to see it
3 No school-specific social proof No Belgian school names means no local credibility
4 Form submissions that go nowhere useful Leads without source data are leads your team chases manually
5 No FR / NL / EN language support Institutional buyers do not trust a site not in their language
6 No tracking, no visibility You cannot fix what you cannot see
03
03 / 08
The System
Wix Patriots
The Solution Architecture
Not a redesign.
A conversion system.

Every element connects. Site structure, forms, CRM pipeline, and tracking working as one machine. No gaps. No lost leads. No invisible traffic.

1
Homepage: Immediate Clarity
Problem-first headline for ICT managers. Language toggle visible on load. CTA before the first scroll.
Wix Studio
2
How It Works: Product Clarity
Three-step visual block. No walls of text. Each step removes one specific ICT manager objection.
UX Architecture
3
Trust Section: School-Specific Proof
School logos. ICT manager quotes with name, school, city. Trusted by X Belgian schools.
Trust Architecture
4
CTA: Low-Friction Demo Booking
"See it in 15 minutes" not "Book a Demo." HubSpot form embedded. Two paths: demo or short walkthrough video.
HubSpot
5
CRM Pipeline: Zero Leakage Tracking
Every submission tagged with source, page, UTM, and campaign. Pipeline stage set automatically on submission.
Automation
04
04 / 08
HubSpot
Wix Patriots
HubSpot Integration — How It Actually Works
Every lead tracked.
Zero gaps.

The standard Wix-HubSpot connector drops custom fields and does not pass UTM data reliably. I use Velo — Wix's native JavaScript layer — to call the HubSpot API directly. The difference is a complete, clean data record on every single submission.

Visitor LandsTracking fires on load
›
Source + UTM LoggedPage and campaign captured
›
Clicks CTAHubSpot form loads
Form SubmittedVelo API call fires
›
Contact Created in CRMZero manual entry required
›
Pipeline Stage Set"Demo Requested" auto-tagged
What Gets Tracked
  • Lead source: organic, ads, referral
  • UTM tags from every campaign channel
  • Which page triggered the submission
  • Which CTA triggered the conversion
  • Pipeline stage and deal owner assignment
What Your Team Gets
  • Instant alert on every new demo request
  • Pre-filled contact record, no manual entry
  • Which page convinced them to convert
  • Google Ads conversion confirmation
  • Clean pipeline view, no chasing email chains
05
05 / 08
Homepage
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Homepage Redesign — Section by Section
Built for the unconvinced
ICT manager.

Every section has exactly one job. Here is what changes, what replaces it, and why it works for this specific buyer.

#SectionWhat Changes and Why
01 Hero Problem-first headline. Example: "Help students learn faster without adding IT overhead." CTA "See it in 15 minutes" positioned before the first scroll. No scrolling required to take action.
02 How It Works Three-step visual block. Step 1 removes the compatibility concern. Step 2 removes the training burden concern. Step 3 removes budget approval complexity. Done in under 30 seconds.
03 Trust Block School logos, an ICT manager quote with full name and school, "trusted by X Belgian schools." Seeing a local school name removes the "will this actually work here" doubt before it surfaces.
04 Mid-Page CTA A second conversion point placed right after the trust section. Two low-friction paths: demo or 3-minute video. Catches the 60% who never reach the page footer.
05 Language Toggle FR / NL / EN properly configured in Wix Multilingual. Content adapts per language. For Belgian institutional buyers, seeing their native language is a trust signal before they read anything else.
06
06 / 08
Outcomes
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Expected Outcomes
What a proper system
actually delivers.

Conservative benchmarks from comparable B2B EdTech and SaaS conversion projects. Not best-case scenarios.

2 to 4×
Increase in demo booking rate from the same monthly traffic
0
Leads lost. Every submission lands in HubSpot with full context
3 wks
From kick-off to a fully live, tracked, optimized system
8.69M
Impressions for Telarbox in 6 months of SEO
266%
Organic growth for Senevo Design in 6 months
101%
Click growth for JaredScott Speaks in 3 months
2,500+
Websites built across 30+ industries

"Success is not measured by how the site looks after launch. It is measured by how many demo requests appear in your pipeline in week one."

Muntaha, Wix Patriots
07
07 / 08
Investment
Wix Patriots
Investment Options
Three options.
One clear recommendation.

Every option includes core conversion improvements. The difference is depth of integration and ongoing support. I will tell you exactly which one solves what we identified today.

Starter
$1,200 fixed
Core homepage improvements. For teams with a strict budget constraint. Does not build the full system.
  • Homepage UX and copy restructure
  • ICT-manager messaging framework
  • HubSpot form embed on homepage
  • Basic pipeline setup
  • Mobile responsiveness
  • 7-day post-launch support
  • Multi-page CTA optimization
  • Google Ads tracking
  • Language toggle FR / NL / EN
Recommended for your situation
Growth System
$2,200 fixed
The complete system. Addresses every gap we identified today. This is what produces the 2 to 4× improvement.
  • Full homepage and inner page redesign
  • ICT-manager copy and messaging
  • HubSpot across all key pages via Velo API
  • Demo funnel and full pipeline setup
  • Google Ads conversion tracking
  • Language toggle: FR / NL / EN
  • Multi-point CTA optimization
  • Trust section and social proof build
  • Video walkthrough on delivery
  • 30-day post-launch support
Performance
$3,500 fixed
For teams who want a long-term partner and ongoing optimization after launch, not a one-time build.
  • Everything in Growth System
  • 90-day conversion monitoring
  • Monthly HubSpot pipeline review
  • A/B test setup: 2 page variants
  • Google Ads campaign optimization
  • Lead quality scoring setup
  • Quarterly strategy session
  • Priority Slack access
  • On-page SEO foundation
  • Dedicated account manager
08
08 / 08
Next Steps
Wix Patriots
What Happens Next
From this call to
live in three weeks.

Exactly what happens from the moment we confirm today. No ambiguity, no waiting.

  • 01You share Wix site access and HubSpot account
  • 02Full conversion audit completed within 24 hours
  • 03Brief alignment call on copy direction and trust assets
  • 04Build begins. First version ready in 10 business days
  • 05You review and give feedback. Revisions are unlimited
  • 06HubSpot and Google Ads tracking validated before go-live
  • 07Full video walkthrough delivered on launch day
  • 0830 days of post-launch support included
Why Start Now

ICT managers plan procurement in Q3. The window to be in front of them is open right now. Every week the site is not converting is a week of traffic you cannot recover.

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